back

Inspiration

That time when no one bought my $250 course

I hosted my first in-person workshop in July 2014.

Guess how many people attended…

20? 30? 10?

Nope…6!

The workshop was held in a tiny Lululemon pop-up shop in London. (This was before Lululemon had officially been brought over from America to the UK, and they were just testing it. It was literally the size of a studio apartment, It fit a few rows of clothes, a table and had a small space for a few people to do yoga. See below….)

That day, I had no idea what I was doing.

I didn’t know how to host a workshop or teach. In fact, one of the attendees didn’t know we’d be doing a mini yoga session and ended up in downward dog in jeans because I forgot to tell her!

I had a lot to learn…

Looking back on that day and the early days of building a business, I was flying by the seat of my pants and had one driver: desire.

The desire for things to be different. To transform my life. To change other’s lives. To make more money. To one day host an event with thousands of people in the audience. But I was nowhere near that place.

Can you relate, lovely?

Especially when it comes to sales and making money in your business — it requires a whole leap of faith.

It requires trial and error. It requires showing up even when you’re in Chapter 1 with 6 people in the room teaching them about the life wheel and talking your husband into printing out tons of graphics for you at his work so you don’t have to pay for printing. (See below!)

But we all start somewhere, lovely.

And you have to decide whether you continue to hold the vision of what you desire, or if you believe what your current reality is telling you.

For example, in that packet you see above, the back page contained information about the four week course I put together to sell to the ladies in attendance. It was £199/$250.

No one bought it.

In that moment, lovely, I could have given up, I could have thrown in the towel, allowed that to be an indication that this wasn’t for me or I wasn’t meant to do this, but instead, I kept going.

Learning how to host events, sell my programs, show up on video, write a sales email, help people go from a “not yet” to a “heck yes” on a sales call — I had to learn everything.

And thank goodness I did, because literally a year later, I’d create over $500,000 in sales in my business!

So if you’re in that place today — whether you’re going to the next level or starting from scratch, honor the process and know that we’ve all been beginners.

You can do this. You can get the results you desire. You can make an impact. Your current reality is not an indication of what’s possible or meant for you. Your desires are.

Just keep going, lovely!

+ view the comments

Reply...

BEHIND THE Brand

Hi, I'm  Emily

I'm just a girl from Ohio with really big dreams, but the truth is, I always knew I was meant for more. I know firsthand what it means to feel that you're not living the life that you want, and yet not know how to make it happen. To wonder with each passing day, when your life is finally going to "get good". I've been there. Since transforming my own life, I've gone on to help thousands of women just like you so you can finally achieve your true potential and ultimately, create a life that's better than your dreams. If I can do it, you can too.

Learn More

woman laying on bed

 01

The past two weeks have been rough for my family. First, Charlotte got the flu. Then James. And finally, it hit me last Sunday. I’ve been in bed almost the entire week, canceling all my calls and responsibilities because I could barely function. I know so many people have been dealing with the flu this […]

woman holding book

02

I’m a firm believer that success leaves clues. Every month, I reflect on what’s working, what’s shifting, and what’s truly making a difference in my life. January was no exception—it was packed with powerful shifts, new habits, and resources that elevated my mindset, health, and productivity. And because I know you’re just as committed to […]

woman on computer

03

I want to share a little story with you that happened earlier this week. It’s one of those moments that made me stop and think, and I hope it resonates with you too. Picture this: I was in full-blown “go” mode – you know the one. I was knee-deep in launching my new program, the Dream […]

featured

At the start of a new year, so many of us say we want to commit to improving our lives with personal development books in one way or another. And yet, for whatever reason, it never happens for so many people. But, don’t worry, we’ve got you covered. Ready to embark on a journey of […]

Get Our Most Popular Download

The Dream Life Guide + Private Podcast Feed

MORE TO EXPLORE